NERVE

DeepMind's new AI predicts kidney injury two days before it happens New research from the Google-owned firm hints that AI may be a better way of assessing if someone is at risk of acute kidney injury. But there are still questions about how it handles patient data

Snapchat's Spectacles still don't make any sense After losing an obscene amount of money on previous iterations of smart glasses, Snapchat is back with Spectacles 3. They may take AR footage, but, crucially, still look terrible. Is there any method in the madness?

Are we ready to take control of our data and make it work for us? Either way, it has become increasingly clear that is going to be an essential part of thriving in the future...

Would You Watch This Ad If I Paid You? - Nerve Agency The days of passively accepting ads are coming to an end. Will consumers begin taking control of their data?

Businesses are increasingly under pressure to be ‘transparent’. But do people really want to know about the nitty gritty details?..

Transparency Is A UX Problem - Nerve Agency Businesses are increasingly under pressure to be ‘transparent’, but do people really want to know about the nitty gritty details?...

Daytime TV used to be enough to test the waters of a culture. Today? Not so simple. We explore how creatives can keep up as society divides in a new blog post...

What To Do Once You’ve Perfected Your "Sick Voice" - Nerve Agency The fragmentation and polarisation of society presents a huge problem for marketers looking to understand ‘the public’…