KeyQlix

The brand had all the right ingredients. A loyal customer base, quality product, and clear demand. The organic audience was strong, but paid traffic wasn’t converting as efficiently. ROAS was around 0.85, AOV was low, and CPMs were hitting $117, limiting how far the ads could go, even with strong creative behind them.

There were loads of things we could have fixed, but trying to solve everything at once never really works. It’s like trying to fill ten buckets at the same time, you end up making slow progress on all of them. So we focused on just one. The most impactful one… Dropping the CPMs.

Once we brought CPMs down to around $20, everything started opening up. That’s 6 times more reach for the same spend. Now we had the volume the next step was making each visitor worth more.

We got to work on AOV. Cleaned up the homepage, improved the product layout, and made the offers more enticing. That $20 to $40 average order value? Now sitting between $80 and $100.

Right now the numbers look like this:
* 4.13 ROAS
* AOV $80-$100
* 2.3% conversion rate
* 6% CTR

All from fixing one thing at a time and letting it compound. Not sure what’s holding your ads back?

Let’s fix the first bucket. DM us or hit the link in bio to get started.

🌟 About Us 🌟

Start your journey with Keyqlix today! Visit www.keyqlix.com

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🚀 Discover the Future of Web Design in 2024! 🚀

We’re excited to share our latest blog post, “Top Web Design Tips for 2024,” where we dive into the trends and technologies shaping the future of web design. 🌐✨
https://www.keyqlix.com/blog/the-future-of-website-design-trends-to-watch-in-2024