Optima Design
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Creative design agency specialising in design, web development and digital marketing. We help brands connect, inspire and grow with tailored solutions.
The collection adds a spark of fun and a little fire, paired with lively typography full of personality. We loved the characters so much… of course we had to animate them! 🔥
We’re proud to share our work with Culture Lincolnshire. We developed a bold visual identity that unifies the county’s museums, heritage sites, arts and cultural venues under one clear and cohesive brand.
Built around the shape of Lincolnshire, the modular system adapts across platforms and audiences, bringing consistency while celebrating local character.
See the full case study in our profile: https://www.optimadesign.co.uk/work/culture-lincolnshire
CultureLincolnshire OptimaDesign
Optima are hiring!
We are looking for a talented Senior Web Designer / UX Designer to join our team, providing cover on a fixed-term 12-month contract.
This is a fantastic opportunity to lead UX and web design projects. You’ll bring strong UX thinking, clean interface design, and an eye for detail to every project while helping us maintain momentum across a wide range of digital work.
👩💻 Figma/Adobe XD and responsive design mock ups? Check.
🤝 Confident in client presentations and collaborating with developers? Absolutely.
🧠 Strategic, structured, user-centred? That’s you.
📍 Lincoln (hybrid working)
📅 Full-time, fixed-term cover
🖱️ Apply now or share with someone great: https://www.optimadesign.co.uk/careers
Closing date: Friday 19 December 2025
17/10/2025
Wild Work Day at Idle Valley with Notts Wildlife Trust
As part of our 30-year manifesto, we pledged to get hands-on. This week the team from Optima joined one of our clients the Nottinghamshire Wildlife Trust at Idle Valley Nature Reserve on one of their wild work days.
Idle Valley spans roughly 375 hectares of lakes, wetland, grassland, scrub and woodland; it’s the largest reserve in the Trust’s care and a vital stronghold for wildlife in Nottinghamshire. It sits on former gravel workings.
What we did and what we learned:
▪️ We cleared a thicket of hawthorn and scrub to open up woodland edges and create natural pasture for grazing.
▪️ We were reminded that tree felling isn’t always destructive, it’s part of maintaining habitats and creating balance in a dynamic ecosystem.
▪️ Ally rescued a female toad now officially named “Tianna”. Tom attempted the classic fairy-tale test of “kiss it, see if it turns into a princess.” No princess emerged but the toad lives to hop another day.
▪️ Sarah became the wood chipper expert, making quick work of cleared branches.
▪️ We took a guided walk through parts of the reserve. We learned about beaver habitat engineering: dams, pools, channels. The Trust’s work shows how reintroducing natural processes can reshape landscapes for wildlife benefit.
Taking time out of the studio to make a hands-on difference was a privilege and a reminder of why protecting natural spaces matters. Thanks to Nottinghamshire Wildlife Trust for having us and to the team for their hard work.
15/07/2025
The Optima team were excited to be taking part in the 2025 Lincoln Dragon Boat Race hosted by Ringrose Law for the very first time. On Saturday 12 July in glorious sunny weather we were thrilled to take part in what has become an annual event in the Lincoln calendar.
Our team ‘Josh Can’t Swim’ came, rowed but didn’t conquer despite the Viking helmets and moustaches, but we had a great time taking part in the event. Well done Alex Bennett and the Ringrose team for a fantastic day. And Josh, though our team reserve, stayed firmly on dry land.
The day in pictures:
The ‘Josh Can’t Swim’ team ready for action
Simon with the full Viking attire (moustache not his own)
Thank you to the Dragon Boat events team on the rudder for keeping us going in the right direction
Photo finish!
Placed 4th from last – not a bad first attempt!
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Address
The Duke Of Wellington, 37 Broadgate
Lincoln
LN25AE
Opening Hours
| Monday | 8:30am - 6pm |
| Tuesday | 8:30am - 6pm |
| Wednesday | 8:30am - 6pm |
| Thursday | 8:30am - 6pm |
| Friday | 8:30am - 6pm |
