Gingerhead

Last night, Salt and Tar won national recognition at the Institute of Economic Development Awards for Outstanding Economic Impact. And honestly… it couldn’t be more deserved.

From 2022 - spring 2025, we had the privilege of working alongside the incredible Salt and Tar team, creating the brand from the ground up, shaping the marketing, and helping bring to life a vision rooted in something bigger than events:

Pride in place
A cultural heartbeat for Bootle
A reason for people across the region to visit

Over this summer’s Music Weekender more than 10,000 people through the gates, nearly £1 million was injected into the local economy, and a surge of positive social impact that local businesses, residents and visitors all felt.

Huge congratulations to the entire Salt and Tar and Sefton Council team, the passion behind this project has always been the secret ingredient. 🧡

Make your brand your shortcut to success in 2026...

If you’re running a B2B business, your buyers are tired.
Tired of decks. Tired of jargon. Tired of everyone claiming to be “trusted”, “strategic” and “innovative”.

Brand is how they decide, fast, who feels credible and who doesn’t.
Not just a logo or colour palette, but a shortcut in their brain that says: “These are our people.”

A strong brand does one commercial job: it makes you easier to choose.
Sales cycles shorten. Messaging stops drifting. Your team pull in the same direction instead of inventing their own version of “who we are”.

And the numbers back it up: consistent, well-managed branding is linked to up to 23% more profit, 50% higher staff retention, and 4x higher engagement when people actually believe in it.

So if you’re planning for 2026, here’s the hard truth:
You can keep tweaking campaigns and sales decks, but if you don't have a strong, consistent and believable brand, you’re building on sand.

Brand isn’t a nice-to-have.
It is a commercial shortcut. It is everything.

We help B2B brands stand out for the right reasons. Our brands turn heads. 🧡