Perception.Co

Coca-Cola’s 1930s Santa's rebrand transformed varied earlier depictions into today’s iconic red-suited figure, showing how powerful storytelling and marketing can reshape tradition, culture, and collective perception.

Coca-Cola didn’t just boost winter sales - it reshaped Christmas In the 1930s, the company transformed Santa Claus from a loosely defined, often inconsistent character into the warm, red-suited, rosy-cheeked figure we recognise today. Through Haddon Sundblom’s iconic Coca-Cola ads, Santa became jolly, human, approachable, and unmistakably dressed in Coca-Cola r...

Getting saucy in Portsmouth…

Good or bad design, a logo says so much about a brand!

'I was attacked for hanging my rainbow flag' When Alex Hancock put a rainbow flag in his window, he was subjected to homophobic abuse and a death threat.