ROI Target

Is It still worthy to invest your money on ads also during the Covid-19 era? In this article, we will cover how media plans are shifting towards key industry and where users are really pay attention to.
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How Arvertising Changes During The Covid-19 Era Like most of the industries, Advertising Agencies and Brands are facing an uncertain time during this Covid-19 pandemic. Some advertisers are simply changing ads channels whilst others...

Looking closer at the funnel conversion rates, the industries that did the best getting clicks from their impressions were Media and Magazines & Journals, which achieved 5.07%. Accomodation was third at 2.58%.
Taking the next step, the industry with the best percentage of clicks to purchases was Ecommerce at 1.38%. That probably shouldn’t be surprising as that industry is tailor-made to complete purchases online.
The other industries that performed the best in this area were Retail Food (0.53%), Telecom (0.49%), and Retail (0.48%).