Digital Click Expert
Helping B2B businesses, business owners and professional service firms grow fast. Scaling businesses
16/10/2020
Hi Instagram,
Being a Friday and with the weekend ahead of us, here is an inspirational quote that will surely motivate you in achieving your marketing goals! ✍🏻
On this summer back in 1996, Google launched its search engine 🔎 which would become the leading online platform in the world.
On this post, we take some pointers to learn some tips from the digital search masters:
What does Google Teach Us About Web App Design? – Keep it simple!
Implement predictive search on your site
Create useful and simple navigation 🧭, whenever possible
Be data-driven: implement regular analytics and testing to drive growth
Be creative: test and try new ideas, use those that produce results. Rinse and repeat.
The main reason as to why leads the search engine market is that it understands what ‘good user experience’ is.
What do you think about these tips? Will you apply any of these principles to your website? Let us know below! 👇
22/09/2020
We have new data on recent search trends coming from Google, describing 5 ways in which our shopping behaviour is changing due to the pandemic.
According to this report, the best actions businesses can take right now is to look closely into weekly and even daily behavioural changes, and to be responsive when these occur.
It is also a good idea to update your company’s information on the different online channels so that customers can find your business’ latest news. 📰
Being available at all times is brings prized value to help potential shoppers who may need your products or services urgently.
Showing that your business can operate whilst COVID-19 happens can make a client decide for your offer instead of others. -Besides, you should do everything possible as a business to protect others and to help your clients. This means that you may need to make transactional exceptions such as delaying a payment date, offer free delivery, refunds and more.
If you can implement these strategies now and adapt your company to changing behavioural shopping trends, there will be huge benefits to be reaped down the line!
What are your thoughts? -Feel free to comment and to let us know if you like our post here! 👎
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