Contagious

'This industry is full of briefs that aren’t honest about the problem, strategies that aren’t based on a truth, and creative work founded on the lie that anybody gives a s**t about outdated advertising conceits.'

Dan Hill’s Strategy Diet Wieden+Kennedy's global chief strategy officer shares his tips and techniques for better strategy

What’s the best free resource for a strategist?

'An informal conversation with a good client away from the pressure of a presentation or the theatre of a meeting.'

Dan Hill’s Strategy Diet Wieden+Kennedy's global chief strategy officer shares his tips and techniques for better strategy

'I had a chat with Google a year ago and they said that despite two- to three-minute long-form ads being one of its best performing, only 10% of advertisers were actually using it.'

Insight & Strategy: The Generation Gap How an industry body lampooned every generation from the boomers to Gen Z to boost lamb sales among the young