Digihooked

Who does the online marketing for your business?

😱 Are you fed-up WORRYING about how to do effective online marketing for your business?

😟 Are you confused about WHAT kind of content you should be producing?

🤩 Would you like someone to help you with all of this?

New businesses find themselves turning their hand to online marketing but, let’s face it, it’s overwhelming, difficult to know where to start and easy to get wrong.

Hiring an agency to handle all of this is one of the BEST things you can do for your business.

Why?

💪 You’re paying someone who knows their stuff. The team you hire is constantly educating themselves with all the latest industry information and knowledge.

✊ You are working with experts. They will come in and immediately identify problem areas that will save you lots of time and, in the long-term, money.

🤛 You can't learn digital marketing on the side. Becoming an expert in this area requires a lot of knowledge and time.

👊🏻 Your business needs you. Your top priority is running your business and only you can do that!

A lot of new businesses believe they can’t afford the luxury of hiring an agency and think they are saving money by doing it themselves.

But, in the long term, they lose money because they fail to set-up the right processes and campaigns which are CRUCIAL for new leads, clients and revenue.

So, think about leaving all of this in the hands of the experts and focus on growing your business. 🙌
Image courtesy of Pikisuperstar, Freepik

Does it sometimes feel like you're out of your depth?⁠ 😟
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Most people have no idea how many tasks are involved in running a business.⁠
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Although you may have come up with a great idea - or be very good at what you do - it's the other tasks in the business that often let you down!⁠
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We are all good at some things and less good at others and if you're alone in business it can be a very long road to getting it right!
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One of the best things you can do if you're feeling overwhelmed is just STOP, re-charge your batteries and write down all the tasks that you think are required for running your business. Then, separate the ones you think you are good at, leaving the ones that you need help with.⁠
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As you move forward, look at the ones you WANT to do in your business and IMPORTANTLY the ones that are THE BEST USE OF YOUR VALUABLE TIME.⁠
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Finally - it's important to reach out to someone before you get overwhelmed with this, as often people are so close to it and overworked it becomes difficult to see.⁠ 💪

Algorithms, Algorithms Algorithms… 🔢 🤓

We barely go a day without hearing this word, which highlights just how much a slave to it we have become.�

It’s one thing to know the algorithms: how Facebook have changed theirs, or Google, Instagram, Tiktok, the list goes on; but how helpful is it to know what they have changed it to?� 🤔

This is SOCIAL media, so the idea is to BE SOCIAL. �🕺🎉🥳

If we are constantly considering, how to beat the algorithm or how can we create a fantastic offer to get people on our list or do something they wouldn’t really want to do, then HOW is this SOCIAL?�

There are lots of thoughts on this and maybe we will share our views a bit more over the coming months, but for now our feelings are that it is useful to know and understand the algorithms and we are glad that we do but the main thing is being SOCIAL, USEFUL and HELPFUL to the people you engage with. 🤝

You wouldn’t meet a friend and start tricking them into something, or try to encourage them to do something they don’t want to do and only really benefits you, so why should we do this on our SOCIAL platforms? 🥵

I’m sure the debates will go on for years and of course it all plays into the role of MARKETING and SELLING which is another topic, but what are your thoughts on this?�

Please let us know in the comments 👇

Use your VOICE in social media posts⁠ 🗣️⁠
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While it’s important to write posts that speak your target audience’s language, it so important to write in YOUR own voice. ⁠
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This means writing in a way that reflects the style, personality and the feeling present in all your business’s marketing and interactions online.⁠ ⁠
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If you’ve never gone through the process of developing your brand’s personality, then begin by looking at your business and create a simple mood board to describe your business’s values and mission.⁠ 💥
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Speaking with a voice which is the true ‘soul’ of you and your business connects you immediately to your audience.�� And, like all good relationships, what builds trust is consistency. ⁠🌱
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Your audience will connect with you on a deeper, emotional level if you speak to them in a way that they can instantly identify as being you.⁠ 🙌⁠⁠⁠⁠
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