The Excelsior Collaborative

There’s something about big sporting moments that just cuts through everything.

Like The Masters it’s not just golf. It’s the visuals, the tradition, the anticipation. The green jacket moment? Instantly shareable. Instantly iconic. Everyone’s talking about it, whether they watch golf or not.

And then you’ve got Tyson Fury completely different energy, but same result. Personality, storytelling, controversy, confidence… he doesn’t just fight, he builds a narrative that people want to follow before, during and after the event.

That’s the bit people miss.

It’s not just the event itself that gains attention it’s everything around it:
→ The build-up
→ The behind-the-scenes
→ The personality
→ The moments that feel bigger than the sport

That’s why they dominate social media.

And it’s exactly how your brand should be showing up too.

You don’t need a global stage…
But you do need moments, storytelling, and something people can actually connect to.

Because attention isn’t random it’s created 👀

When one content idea turns into a full strategy and content plan.

This honestly happens to us all the time as a team.

We’ll start with one tiny idea in a meeting… someone says something like “that would make a good post”… and suddenly 20 minutes later we’ve mapped out content pillars, a month of posts, a campaign angle and about 17 notes in the group chat.

Because the truth is, most people don’t actually struggle with ideas.
They struggle with turning those ideas into a structured plan that actually leads somewhere.

Ideas are easy.
Turning them into content that grows your brand, builds trust and brings in clients… that’s where the strategy comes in.

Once you know how to pull on that one little thread, suddenly your content stops feeling random and starts feeling a lot more intentional.

So lets discuss this …
Do you feel like you have loads of ideas but no real plan, or are you sat there thinking I literally have nothing to post?

Drop a comment and let us know 👇

And if social media strategy and planning is currently doing your head in, send us a DM and let’s have a chat - this is exactly the kind of thing we help businesses figure out every day.⬇️✅📲

Do you know the difference between your strategy and your content plan?

At our Create & Convert workshop back in Jan with Stephen William Hair, we broke down exactly why both matter and how they work together to actually bring you clients, not just views.

Those who were there learned how to:
• build a clear content strategy based on their goals
• turn that strategy into a practical content plan
• confidently capture content of themselves in the salon
• create content that shows their expertise and attracts the right clients

Because posting randomly isn’t a strategy and great content starts long before you press record.

Huge thank you to everyone who came along and got involved. The energy, ideas and willingness to step out of comfort zones made the day what it was.📲⬇️

More workshops may just be coming soon so stay tuned … 👀