In Kind Direct
We’re the leading product giving charity in the UK on a mission to support people living in poverty. Join our network or see how you can help 👇
11/06/2026
Did you know that in the UK, 2 million children (14%) were experiencing deep material poverty in 2023/24, meaning their families could not afford essential items and services, including age-appropriate toys?
When children have fewer opportunities to play, the impact goes beyond just missing out on fun. It can affect their confidence, wellbeing, emotional resilience, and readiness to learn and socialise.
That’s why we're launching Joy of Play - a national initiative helping children across the UK access the toys, games, sports equipment and creative activities they need to play, learn and thrive.
Our goal is to support 1 million children & young people in the UK to get what they need to feel confident, valued, and ready for life’s opportunities.
Help create moments of joy and learning for young people in your community by joining our network today - https://go.inkinddirect.org/jop26fb
Because behind every grown up, there’s a childhood that mattered.
We want to give a big shout out to our partner, Kimberly-Clark, for their ongoing support. It's a partnership that has spanned 28 years and has helped us get an incredible amount of essential hygiene products into the hands of those that need them.
Right now, they're even supporting us in our ongoing campaign with Tesco. So every time you pick up any 2 participating Kleenex or Andrex products, 1 will be donated to us to help support local communities.
Isn't that amazing? To take part, shop in store or online between now and the 8th of June.
Thank you Kimberly-Clark , we couldn't do it without you!
Click here to claim your Sponsored Listing.
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Contact the organisation
Website
Address
Arc House, 82 Tanner Street
London
SE13GN
Opening Hours
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |