Palm PR

Recently, Palm PR attended Africa's Travel Indaba in Durban, spending the week immersed in the people, stories and experiences driving tourism across the continent forward.

Alongside the conference itself, we had the opportunity to interview key voices from across the industry, including South Africa’s Minister of Tourism, while hearing firsthand how destinations, operators and hospitality brands are evolving to meet a new era of travel.

The week also gave us the chance to connect with some truly inspiring brands and operators, including Curiocity Africa and Fugitives Drift - both offering deeply rooted, experience-led approaches to tourism and storytelling in South Africa.

Beyond the meetings and conversations, there were unforgettable travel moments too: time aboard Rovos Rail, dinners at The Oyster Box, long lunches by the sea at Sala Beach, and early morning ocean swims before days spent discovering what’s next for African tourism.

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