Position Digital

People Buy Feelings NOT Products 🛍️

It goes beyond what you offer - it’s the emotional resonance that actually counts.

Emotional marketing isn’t just a trend.

It’s emphasising the feelings evoked by your products or services.

Consider this: every buying decision is often rooted in the anticipated emotion behind the purchase 💭

Buying a new planner, for example, might not be just about keeping dates - it’s about feeling in control and organised.

Incorporating this approach into your marketing can be a game changer.

What’s your take on emotional marketing? 👀

Let us know in the comments! 👇🏼

April Fool’s Day is perhaps the best day of the year in marketing.

We see epic campaigns that have us laughing all day long, and we wait eagerly to see who falls for it hook, line and sinker each year.

To get you in the mood for today’s hijinx, here are our favourite April Fool’s Day campaigns from over the years!

Today is Valentine’s Day and we thought what better way to celebrate it than to share what we love about working at Position Digital.

If you’re interested in working with us, keep an eye out for upcoming job vacancies, or send us an email to [email protected] along with your CV. We’re always looking for talented people to join us!

Email marketing is still top in 2023. In fact, 37% of brands are increasing their email budget, according to HubSpot. So, get on board with the jargon and get to know the basics. We’ve put together a list of the most commonly used email marketing words and phrases. You can thank us later.

If you need help with your email marketing, we’ve got you. DM us for more info.

If you’re lucky to have a successful startup on your hands, you’ll be looking to scale-up, expand and solidify your position in the market. We can help you formulate a winning scale-up digital marketing strategy to take you to the next level. DM to work with us.