ABTA LifeLine

We couldn’t do what we do without the incredible people and companies who support us.

Huge congratulations go to Brian Young, Managing Director of G Adventures UK for winning the Unsung hero award at Travel Weekly’s Globe Travel Awards 2026.

Through his support of ABTA LifeLine Brian and his team have made a real and lasting impact on the lives of those in our industry who are going through a difficult time. And he doesn’t stop there. The next G Trek for good takes place April 13. If you are inspired, get in touch

G Adventures’ Brian Young 'shocked' by Globes Unsung Hero honour Accolade recognises role in spearheading series of annual fundraising treks

New year, same mission ✨

A new year may bring fresh beginnings, but our purpose remains the same: to support employees of ABTA members — past and present — when they need it most.

If money worries, life pressures or unexpected challenges are affecting you or your family, you don’t have to face them alone. ABTA LifeLine is here to listen and provide support wherever we can — with care, compassion, and complete confidentiality.

Don’t wait for things to become a crisis.
Our support doesn’t end when the calendar changes.

👉 Find out more: https://www.abtalifeline.org.uk/need-our-help

With freezing temperatures and snow hitting many areas, winter pressures are tougher than ever.

Too many people are being forced to choose between heating and eating.

ABTA LifeLine is here to help.

We can provide essential wintertime support — including energy vouchers, warm clothing, and other urgent assistance — delivered with absolute discretion, compassion, and care at every step.

If you, or someone you know, is struggling this winter, please reach out.

You are not alone, and help is available.

💙 ABTA LifeLine — supporting our travel community when it matters most.