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Salesforce to unleash Wave - The Analytics Cloud

For all of you who were wondering if Salesforce was going to be left out of the "big data boom", Marc Benioff, a Salesforce co-founder and the company’s chief executive, has been tweeting about Wave. Here's more details from NYTimes (excerpt):

Wave is intended to create sales, service and marketing analytics, either in packaged or custom forms, which can be read on desktop and mobile devices. It is meant to stress the data within Salesforce products, but it is also possible to import third-party information from companies like Microsoft, SAP and Informatica, as well as machine-generated data. . .
Right now, Tableau is one of the few notable companies making it easier to visualize data. Given the millions of customers using Salesforce, in other words, it is the kind of thing that could attract independent software developers to build products on it. . .
"It’s been quite a while since we announced a new market this big,” Mr. Dayon [Alex Dayon, the president of products at Salesforce] said. “Analytics is a $42 billion industry, and people need a new cloud-based platform for it.”



Posted by Dan Durrant with David Pidsley

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Salesforce Makes Its Big Data Move - NYTimes.com Salesforce.com will not be left out of the big data boom, and it's hitting it in a way that suits its mainstream customers, with less overt math and lots more pretty pictures. The product's official name is Wave, the Analytics Cloud, and Salesforce is introducing it at the start of Dreamforce, ...

Defining

Excerpt:
May 2012 danah boyd and Kate Crawford publish “Critical Questions for Big Data” in Information, Communications, and Society. They define big data as “a cultural, technological, and scholarly phenomenon that rests on the interplay of: (1) Technology: maximizing computation power and algorithmic accuracy to gather, analyze, link, and compare large data sets. (2) Analysis: drawing on large data sets to identify patterns in order to make economic, social, technical, and legal claims. (3) Mythology: the widespread belief that large data sets offer a higher form of intelligence and knowledge that can generate insights that were previously impossible, with the aura of truth, objectivity, and accuracy.”
http://www.tandfonline.com/doi/abs/10.1080/1369118X.2012.678878

Posted by Dan Durrant

Cause Analytics is here to help you navigate through Business Intelligence, understand today's challenges and tomorrow's technologies.

www.CauseAnalytics.com

http://click-to-read-mo.re/p/9SM2/51da26c0

A Very Short History Of Big Data The story of how data became big starts many years before the current buzz around big data. Already seventy years ago we encounter the first attempts to quantify the growth rate in the volume of data or what has popularly been known as the “information explosion” (a term first used in 1941, [...]