FieldworkHub

💬 What people say they do is useful. What they actually do is transformational. That’s the power of ethnography.

🧑‍🍳🏠 From workplaces to homes, observing behaviour in context reveals friction points, workarounds and unmet needs that simply never surface in an interview.

We’ve put together a practical guide to how ethnographic research really works today, from recruitment and permissions to video capture and multi-market delivery.

👉 Dive in here: https://lnkd.in/ecpr9UbJ

🌐 www.fieldworkhub.com
💌 [email protected]