Automated Creative

In case you missed it, this week's guest was Duarte Garrido, Head of Social Media at Coca-Cola HBC. He told us why drive purchasing intent and how need to adapt to this.
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Value driven marketing with Coca-Cola HBC's Duarte Garrido — Automated Creative - AI driven ads for social and display The future of marketing strategy includes putting values at the core of your messaging, according to Duarte Garrido, Head of Social Media at Coca-Cola HBC. Find out more on the latest episode of the Shiny New Object podcast.

This week on , we’re talking about Heineken’s Cheers To All Fans , chosen by Contagious. It’s all about real inclusivity in sport, but Heineken turns gender bias on its head by featuring women fans first and foremost.

Is this ad paying lip service to a trendy issue, or is it true to the brand’s bigger projects around sponsoring women’s football and debunking sports myths? Is the marketing strategy distinctive enough for Heineken? And are they doing enough to win over women?

Our guests Theresa Van Rooyen (Marketing Director at L’Oréal), Henrik Gaida (Director of Digital Media and Data Strategy at P&G), Matt Gosselin (Director of Global Product Marketing at FIS) and Pete Markey (Chief Marketing Officer at Boots) gave this ad only 2.5 out of 5. Find out why and watch it in the latest episode!

Heineken Cheers To All Fans Ad Reviewed — Automated Creative - AI driven ads for social and display Guests from L'Oréal, P&G, FIS and Boots review Heineken's latest ad, Cheers to All Fans... Even Men. See what our advertising experts thought about the marketing strategy and ex*****on behind this ad chosen by Contagious.