URBAN RUG Co.

Before The Knife Rug.
Designed by refined . Curated by wonderful Catherine Edwards ( ).
A piece that holds its edge - visually and materially.

This isn’t softness for softness’ sake.
It’s control, balance, and form held just before the moment shifts.
Paired with the Swivel Chair by , it becomes part of a space that’s calm, composed, and quietly bold.

Wool, pattern, intention.
A sharp idea - softly delivered.

New York underfoot. Sky included.

Manhattan’s grid, woven in sky blue.
Because in this city, the skyline hides the sky,
so we brought it back, one thread at a time.

How does Savannah feel underfoot?
At the JW Marriott Savannah Plant Riverside District, it feels like this.

Crafted for a space where every detail matters, our hand-woven Savannah Rug brings grounded warmth to the hotel’s bold, immersive interiors. Soft yet structured. Deep yet quiet. A surface made for stillness, movement, and memory.

Created exclusively for this iconic destination - part of the visionary Kessler Collection - the piece reflects Savannah’s refined pace while honoring the hotel’s distinct identity.

Not just a floor covering.
A conversation in texture.
A welcome you feel before you see it.

Because luxury lives in the detail.
And here, every loop tells a story.

🎉 Happy 20th Birthday, ! 🎉

For two decades, Cover Magazine has been at the forefront of defining trends and telling the stories behind extraordinary rug design. We’re proud to be part of that narrative, having had our Junior Monarch collection featured in 2018.

A lot has changed since then, but one thing remains the same, good design is timeless. The Junior Monarch collection lives on under Urban Rug Co., because, as it turns out, “big kids” love playful design too.

🦊 Looking back at Desert Fox Rug by Ruben Sanchez , first featured in Cover Mag, and still turning heads today.