POWAH

POWAH started somewhere deeply personal for me.

For a big part of my life I was surrounded by incredible fabrics, embellishment, colour, craftsmanship...through my heritage and my friendships at school, life was so exotic. There was so much glamour in that world, so much to be admired.

As I got older, I wanted lingerie that felt sensual, sophisticated and confident, without feeling overly girly or covered up and frumpy. But I was bored of generic high street designs.

That’s where POWAH began.

It started with the idea of giving exceptional fabrics a second life, and grew into something bigger. A brand rooted in heritage, travel, self expression and confidence.

I’m building POWAH for women like me. Women who have lived, travelled, evolved, and still want to feel powerful in every part of their lives.