Ideal Insight
Official contractors to Google and a market leading photography agency. Producing 360º Google Virtual Tours, Photography and Video for businesses across th
We recently partnered with Alliance Leisure Services to create an animated video and supporting social content to help explain their services.
It's always great to hear positive feedback from the people we work with, especially when it recognises both the quality of the work and the process behind it.
Here's what the Alliance Leisure team had to say about their experience working with Ideal Insight.
To celebrate 25 years since its founding, CUBE Communications wanted a video that showcased its journey, services and some of the fantastic projects delivered over the years.
Working primarily with existing imagery and video assets, our team used animation, motion graphics and editing techniques to transform a collection of historic content into an engaging anniversary film.
A great example of how existing assets can be repurposed to tell a fresh story.
03/06/2026
🎬 Jargon of the Month: B-Roll
B-Roll is the supplementary footage used to support the main story within a video.
It can include product shots, environmental footage, close-ups, drone footage, or behind-the-scenes moments that add context and visual interest.
While interviews and talking heads often carry the message, B-Roll helps bring that message to life.
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