Commetric

🔍 Check out this media analysis on the changing landscape of the plastic pollution debate. It's a must-read for all PR professionals!

🌱💡 Learn why it's crucial to rethink our approach to tackling plastic pollution and why recycling initiatives may not be enough. The article highlights the pressing need to address the root cause: the excessive reliance on virgin plastic.

💼🌊 Find out how the Food & Drink and Retail industries have been at the center of this ongoing debate. It's not just NGOs leading the charge; media critiques have put the spotlight on these sectors too.

🔗 Read the full analysis here: https://shorturl.at/oxDFM

The Plastic Pollution Debate Has Changed. Here's Why PR Pros Need to Overhaul Their Green Strategy - Commetric Our media analysis found that new regulations across the world marked a turning point in the media debate on plastic pollution while recycling came under fire. We also found that reuse initiatives tend to generate more positive headlines, while transparency and data verification is more important th...

🌈 Happy Pride Month! 🏳️‍🌈

This year, let's celebrate Pride Month by taking a bold stand for equality and inclusivity. In our latest article, we explore a powerful approach to showing support for the LGBTQ+ community: embracing boycotts as a tool for change. 💪

📊 Our media analysis found that, unlike previous years when accusations of pinkwashing triggered the loudest boycott calls during Pride, the latest LGBTQ+-related consumer activism came from conservative and far-right voices.

🔗 Read the full article here: https://shorturl.at/ckFK4

This Pride Month, Don't Be Afraid of Boycotts. Use Them to Show True Support for the LGBTQ+ Community - Commetric Our media analysis found that, unlike previous years when accusations of pinkwashing triggered the loudest boycott calls during Pride, the latest LGBTQ+-related consumer activism came from conservative and far-right voices. Analysing the debate around the most prominent boycotts, we found that bowin...