SLC Representation

SLC’s Clara has just returned from hosting an incredible FAM trip through Virginia with our client Virginia Tourism Corporation, showcasing the destination’s rich diversity to key UK and Irish travel trade partners, including North America Travel Service, Club Travel, Travelpack and Major Travel.

From the charm of small-town America to breath-taking natural landscapes, this itinerary highlighted the very best of Virginia. The group experienced authentic Americana in Roanoke, explored the vibrant arts and culture scene in Staunton, discovered the East Coast’s largest cavern system, sampled award-winning wineries, and visited the boutique towns and countryside of Loudoun County.

Throughout the group enjoyed stays in a collection of characterful boutique properties that reflected the unique personality of each destination, including the newly opened Hotel Burg in Leesburg.

Virginia truly offers something for every traveller, and we can’t wait to see our travel trade partners bring these experiences to life for their clients.

And that’s a wrap on ATE 2026!

Matt and James from SLC’s UK team joined Elodie from our French team at this year's Australian Tourism Exchange in Adelaide to represent a number of clients across the UK, French, Dutch and Scandinavian markets, including G’Day Group and Tourism Western Australia.

With strong attendance from buyers across Europe, the week was filled with packed appointment schedules, pre and post-ATE fam trips, drinks events and VIP dinners. It was encouraging to hear positive industry sentiment throughout the event, with strong forward bookings and optimism for a busy end to the year.

ATE also provided a valuable opportunity to reconnect with clients including Taronga Conservation Society Australia and Tangalooma Island Resort ahead of further in-market activity across the UK and Europe later this year.

Last month, SLC took our client Tourism Western Australia on the road for Australia on Tour UK and Northern Europe 2026, with stops in Bristol, Birmingham, Newcastle and Edinburgh, as well as Ghent, Amsterdam, Gothenburg and Aarhus.

Across multiple events, the team connected with 240 travel agents from the KDP network, showcasing what sets Western Australia apart. Through engaging presentations and speed networking sessions, agents gained valuable insights into the dream state, with the ‘Best of Australia’ theme bringing together iconic experiences and exciting new product.

The tour also provided valuable time to strengthen relationships with frontline sellers, with each evening concluding with the chance to win trips to both Australia’s East and West Coasts.