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Measuring Human Response at the Speed & Scale of AI
30/08/2021
While many parents and teachers are excited for a return to in-person schooling, the Delta variant and flattening vaccine rates are a concern. We are sharing a fresh look at our June study of which vaccine PSAs captured the attention of a variety of political and racial groups, which is a crucial component in the fight against COVID.
Revisiting COVID Vaccination PSA Effectiveness as School Opens Up Which types of vaccine PSAs will capture the attention of and persuade the unvaccinated? We conducted a study to find out.
Prominent COVID-19 vaccine ads draws significantly different responses among different U.S. racial and political groups, causing messaging costs to differ by up to 50%. Full report available: https://bit.ly/3zJoLWr
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