Middle Table

Adam Cottam
Founding Director.
First ever Middle Table DOP.
Now heads up crewing and operations.

Keeps projects on track, crews sorted and shoots running properly. Calm under pressure. Big on detail. Knows production inside out.

Mobile World Congress 2025 kicks off today - so what's the one thing tech brands need to get right? Storytelling!

Breakthrough innovation means nothing if your audience doesn't understand it.

Tech companies spend millions on R&D, product development, and launch strategies... too often, though, their messaging gets lost in complex explanations and forgettable content.

What's working in tech video right now?
🔹 Clear, concise explainers - if your video isn't simple, it won't land.
🔹 Content that knows is audience - get the right level of jargon to make sense of your tech.
🔹 Formats fit for purpose - knowing whether to put your tech, your customers, or simply you at the heart of your film.

At Middle Table, we help tech & innovation brands cut through complexity and tell stories that stick.

We'll be at MWC, capturing what's next in tech storytelling - heading there, too? Have a chat with Fred!

What's the biggest challenge in making tech stories engaging? Drop your thoughts below.