Grey Model Agency

Papillon for
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Brief Exposure SS27

Introducing William Palmer, winner of the I:C PITTI IMMAGINE AWARD 2026

William Palmer explores the archetypes of British life through a cast of characters gathered around the humble bus stop. Rooted in British humour and observation, the collection reworks classic menswear codes through exaggerated tailoring, distorted details, and playful irreverence. Drawing on themes of masculinity, corporate culture, and public space, SS27 presents a unisex wardrobe that balances propriety with misbehaviour, bringing a distinctly British perspective into dialogue with Florence’s tradition of craftsmanship and tailoring. The collection is captured through the lens of photographer Alex Raduan in a collaborative visual narrative that extends Palmer’s exploration of character, identity, and contemporary British life.

Thanks to an amazing team…

Photography
Styling
HMUA Nic VisionCurate
Casting .zk
Graphics Raphaël Clerget
Hair Assistant Lydia Stewart Hair Stylist
Design Assistant trashley
Design Assistant
Design Assistant Elizabeth Lewis

Talent
Papillon Soo Soo

Harry Ephgrave

Herbie and Saul for Aubin
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Celebrating all the Dads and father figures out there with a stella cast. Massive thank you to Mr Tom Lardner K¡tty Herbie Mensah Cymon Eckel Amy Conroy Chris Conroy Brad Roger Hobbs Shot by Galih Richardson Editor

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Philippe for
Director
DOP
Post-Production .house
Editor
Grade .xyz
Stylist
Groomer
Set Designer
Creative
Retouch