Kerfuffle Podcast
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The biggest, baddest and best Proptech Podcast brought to you by the biggest presenters the industry has to offer.
Moving CRM systems is one of the biggest decisions an estate agency can make.
Most agents focus on the shiny new software, the new features and the promise of a better way of working. What often gets overlooked is the thing that powers the entire business: the data.
In this episode, I sit down with Clarice Taylor from Russou Services Group to discuss why CRM migrations can go wrong, the hidden risks agents don't always see, and why "we'll fix it later" can become one of the most expensive sentences in estate agency.
Clarice shares practical advice from years of helping agents navigate CRM migrations, acquisitions and complex data projects. From opening balances and compliance to testing, preparation and troubleshooting, this conversation is packed with lessons for any agency considering a move to a new system.
In this episode:
• Why changing CRM can feel like a business divorce
• The biggest mistakes agents make before migration
• Why property management data creates unique challenges
• The importance of opening balances and compliance
• Why no two agencies use their CRM in the same way
• Common migration issues that only appear after go-live
• How to avoid costly mistakes and sleepless nights
• When specialist migration support can save time, money and stress
If you're planning a CRM change, acquiring another business, or simply want to understand the risks and opportunities involved in data migration, this discussion is well worth your time.
https://www.kerfuffle.com/suppliers/russou
We sit down with Kristjan Byfield from The Depositary to explore how AI is starting to genuinely transform tenancy conclusions and negotiation workflows for letting agents.
This is not another conversation about AI writing property descriptions or generating headshots.
Instead, we look at practical AI implementation inside one of the most emotionally charged, admin-heavy and time-consuming areas of agency: end of tenancy negotiations.
We cover:
How The Depositary’s AI proposal tools work
Smart negotiation assistants for property managers
Why better presentation improves negotiation outcomes
Reducing the “mental load” of tenancy disputes
The balance between automation and human service
How AI is helping average performers improve results
Why data and proof will become the next battleground for agents
The wider AI arms race happening across estate agency technology
We also discuss the rapid evolution of AI inside agency platforms including Street’s Cortex, Alto Intelligence, Reapit’s AI initiatives and the growing shift from simple AI tools towards true workflow automation.
If you work in lettings, property management or estate agency technology, this is a fascinating look at where the industry is heading next.
06/05/2026
Most agents don’t have a marketing problem... but there is often a conversion problem between viewing and offer.
We sat down with Bradley Kieser of SMS Speedway to talk about one of the most overlooked gaps in estate agency: what actually happens after a viewing.
Because let’s be honest…feedback is inconsistent, response rates are low, negotiators spend hours chasing, vendors get vague updates. And in all of that deals start to disappear.
What stood out wasn’t just the automation. It was the psychology.
Same timing. Same questions.
Just different wording.
→ 6% response rates vs 80%+
One simple shift:
“To avoid a phone call…”
That’s it. People don’t want to be chased. They want convenience and a way to respond without awkwardness.
And when you get better feedback:
You advise vendors properly
You refine buyer matching
You rescue deals that would otherwise be lost
This isn’t about replacing negotiators.
It’s about freeing them up to focus on the conversations that actually move deals forward.
Old school agency, backed by smarter systems.
If you’re still relying on calls and guesswork after viewings, this is worth a watch.
𝗟𝗶𝗻𝗸 𝘁𝗼 𝘄𝗮𝘁𝗰𝗵, 𝗿𝗲𝗮𝗱 𝗼𝗿 𝗹𝗶𝘀𝘁𝗲𝗻 𝗶𝗻 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗰𝗼𝗺𝗺𝗲𝗻𝘁 👇
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