Welcome to the world of I Saw It First.
Founded in 2017, we are the ultimate one-stop-shop for the stylish generation of savvy, fast-fashion obsessed females who deserve to see it first & wear it first, always.
Got a major “nothing to wear” dilemma? Look no further.
With new styles added daily, we are constantly serving the millennial girl with all she needs to be inspired, feel like an icon and keep her look on point on all occasions.
For everything from glam party dresses, celebrity-inspired off-duty looks, poolside perfect swimwear, on-trend footwear and all the finishing touches, we’ve got our girl covered!
We strive to make sure that no matter her bank balance, her dress size or her shopping needs, our trend-led customer can always finds something new to be obsessed with.
It’s this dedication, passion and focus on our customer that we credit for our rapid rise from a small Manchester brand to one of the leading forces in the UK’s fast-fashion landscape.
From an innovative sponsorship with Ibiza’s famed O Beach to collaborations with global icons, like Cindy Kimberly, Stassie and Lolo Wood, we’ve expanded in the last two years to become a recognisable and relatable name in such a competitive industry.
Our unrivalled potential and undeniable success reached new heights on our second birthday this year, as we became the proud fashion partner of ITV’s world-famous Love Island.
This insane milestone, along with our strong relationship with the style-obsessed millennial, and the love and respect from influencers & celebrities alike are just a few reasons why I Saw It First is fast becoming the girl’s go-to fashion destination.
Our Core Values:
INCLUSIVE
I Saw It First is made up of a team of fierce and fashionable women, so we know exactly how important body confidence is when it comes to feeling and looking like an icon.
With this in mind, we’re all about promoting inclusivity in all areas of the brand.
Whether it’s her style, her size or her skin tone, we’re constantly working to ensure our savvy shopper feels represented.
INDIVIDUAL
Shopping the latest trends doesn’t have to take away from your individuality.
At I Saw It First, we are forever encouraging our girl to see it first and wear it first with her individual style and sass.
We serve her the looks and she styles her own unique OOTD.
INSPIRATIONAL
Bad vibes don’t go with any I Saw It First outfit.
We deliver the hottest styles so that our millennial girl only ever has an empowered wardrobe to complement her aspirational lifestyle.
Whether it’s onsite or on our social platforms, we’ll always inspire you to take on new trends, so you can then take on the world.
You’ve got to make every outfit count, right?!
See it first. Wear it first. The hottest trends, first.
Show us your style with #ISAWicons
Find us on Twitter & Instagram: @isawitfirst
30/03/2026
