EmotionIntell

🚨 We have some major news!

After 17 years of training professionals to read behaviour, decode emotions, and understand what people really mean when they speak, we've found our biggest challenge yet.

EmotionIntell has officially partnered with ITV Studios to bring real-time emotional intelligence analysis to Love Island 2026 💘

Starting this summer, every Islander will complete the e-Factor® emotional intelligence assessment before entering the villa. Their scores will be displayed on screen in real time and updated live as the series progresses.

Viewers will see a dynamic EQ dashboard overlay during key moments: recouplings, Casa Amor reveals, and the iconic "can I pull you for a chat?"

Here's what our pilot analysis of past series uncovered:

📊 Average EQ drops 40% within 72 hours of entering the villa

📊 Contestants who say "I'm not here to make friends" score 3x lower on EQ criteria 10 - 'Engage Others Appropriate to Goals'

📊 The phrase "it is what it is" correlates almost perfectly with emotional avoidance

📊 Hot tub conversations reduce cognitive empathy to near-zero

📊 "My head's been turned" is now a clinically recognised e-Factor trigger phrase

Our Head of Teaching, Aaron, will be on-site at the villa as Resident Behavioural Analyst, providing expert commentary via a new companion segment: "The Debrief: Decoded."

Our Founder, Cliff, was offered the role but declined, stating he "doesn't know what a Love Island is and doesn't intend to find out.

We know what you're thinking. This is a big departure. But if our SCAnS model can decode behaviour in high-stakes corporate negotiations, it can absolutely handle a 22-year-old from Essex explaining why he's "playing the game respectfully."

Applications are now open for a limited number of e-Factor® Certified Villa Analysts to join our remote analysis team this summer.

We can't wait to bring behavioural science to the nation's screens. More details to follow.