MattB Customs

A week working with

We started by hand engraving New Balance’s for their CEO Joe Preston (big thanks to for making this happen). We etched on the map of Boston, the home of New Balance, with subtle design nods to Joe Preston’s career around the shoe

Then we headed down to the London Marathon Expo for the 3rd year, to personalise the limited edition marathon shoe collection

Over 820 orders personalised across 4 days 🤯

We finished the week with a race ready event customising new balance apparel and tumblers with names and iconic London marathon inspired illustrations.

Congratulations to everyone who ran. We’ll see you again next year 🫡