VIA Creative

🎨 Branding a space built for creativity

Following a successful public sector tender win, we were commissioned by Redcar & Cleveland Borough Council to create a new name, brand and marketing direction for their flagship creative building now known as The Palace Hub in Redcar.

This wasn’t just about designing a logo, it was about defining an identity for a place with real purpose.

✨From the outset, we focused on creating something that would:�
• Capture the spirit of creativity and innovation �
• Appeal to emerging talent and established businesses alike�
• Position The Palace Hub as a true hub for the local creative community

💡 Our approach:�
• Strategic naming to give the building a strong, memorable identity�
• A bold, flexible brand system that works across all touchpoints�
• Marketing assets designed to attract, engage and inspire

💡 The result:�
• A distinctive brand that reflects the ambition of the space�
• A clear, confident identity to support long-term growth�
• A platform that helps put the region’s creative sector on the map

Projects like this are always rewarding, helping shape something that will support businesses, talent and opportunity for years to come.

👉 View the full case study here: https://viacreative.co.uk/case-studies/palace-hub

💬 Looking to build or refresh your brand?�We’d love to chat.

📞 01642 804534�
📧 [email protected]

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