Third Sector Network

🤔 A thought for charity leaders and teams…

Branding is often treated as a “nice to have” — something to revisit later. But in reality, it plays a direct role in how your organisation is perceived, trusted and supported.

💻 🗨️ We’ve recently put together a new workshop focused on the practical side of charity branding — not theory, but how to build something clear, consistent and credible that reflects the quality of your work.

It’s particularly relevant if:

⌛ Your branding hasn’t been reviewed in years

🙋‍♂️ You’re not sure it helps you stand out

😕 Or it doesn’t quite reflect what your charity actually does

💻 🎦 Available to watch on-demand here:

https://www.eventbrite.co.uk/e/1987321074832?aff=oddtdtcreator

Charity Branding: Getting It Right (WATCH ONLINE NOW) Practical guidance to improve your charity’s branding, build trust and create an identity that supporters recognise and trust - WATCH NOW!

“The charity sector pays badly.”

It’s a widely accepted view — but the data tells a more nuanced story.
According to the Living Wage Foundation:

12% of charity sector jobs are paid below the Real Living Wage
20% in the private sector
5% in the public sector

So what does that actually mean?

Yes — the charity sector lags behind the public sector on pay.

But it also outperforms the private sector when it comes to low-paid roles.

👉 That’s not what most people expect.

The reality is that charities sit in a difficult middle ground:

Balancing tight funding models, public expectations, and a strong values-driven mission — often without the structural support or income stability of the public sector.

💡 The takeaway isn’t that “charities are fine.”

It’s that the conversation around pay in the sector is often too simplistic.
If we want to improve pay and sustainability in charities, we need to:

Move beyond assumptions
Understand the structural pressures
And have a more honest, informed conversation about funding and expectations

Because better outcomes start with a clearer understanding of where we actually are.

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