Skylight Media

These are our TOP TIPS for SEO. You're welcome!

We've said it before and we'll say it again - SEO is not a one off task. Neither is just one task that needs doing repeatedly - SEO is made up of lots of different elements, all of which can affect your online visibility and all of which need regular attention

If you're a small business and your marketing consists only of digital PPC activity, it's likely you'll only be focusing on the final stages of the purchasing process, or ‘activation’, without paying attention to the earlier stages. It may be effective as it limits wastage by focusing on customers who are buying right now. However it can be seen as taking the fruit from the tree, without watering it. You know that can't be right, certainly not for the long-term! What about the earlier stages in the buyer's purchasing process, where they’re doing their research? Or even prior to that, when they’re not even looking? https://www.skylightmedia.co.uk/blog/marketing-funnels/

Fruit & Funnels - Marketing Funnels Fruit & FunnelsYes, there is a connection! If you're a small business and your marketing consists only of digital PPC activity, it's likely you'll only be focusing on the final stages of the purchasing process, or ‘activation’, without paying attention to the earlier stages. It may be effective ...

Skylight Media have nearly 50 years of marketing knowledge, from broadcast media, traditional media and digital media perspectives - but we're not just saying that. We have the reviews, the case studies and the results to prove it. Are you looking for a proven digital partner that you can trust? We'd love to be that partner

What the heck is CRO we hear you shout! I know, we promised no acronyms but it made the font tiny when we wrote it out in full! CRO is Conversion Rate Optimisation - it's basically how you turn website visitors into customers and there's lots that needs to happen to be good at it. Don't know where to start? We'd love to help

It's not just about your website! I know, a web developer saying that, blasphemy! But at Skylight Media we believe in doing the right thing for our clients and not the right thing for our bank balance (just don't tell our accountant we said that) - we support our clients to consider the whole marketing landscape and that includes offline media.

This week and next sees two major events in the greeting card publishers' calendar: The GCA's AGM in Nottingham at Nottingham Trent University and The Henries awards night in London. An incredible sector that has come through plague and famine stronger than ever!

SEO is not a task to be ticked off or a destination to be reached - SEO is an ongoing, lifetime journey (business lifetime, not yours!) Read through why people think that SEO is a one hit wonder and why we're here to tell you that that's not the case! https://www.skylightmedia.co.uk/blog/seo-journey/

SEO - Let's Take A Road Trip - Skylight Media If you’re in business and have a website, you’d be hard pressed to have avoided the term SEO (or search engine optimisation). However, just because you’ve all heard of it doesn’t mean that you really understand what it means.Let’s start with a definition of the term:Search engine optimizat...

Do you consider every element of the marketing mix when you're planning marketing activity? Do you even know what the marketing mix is! Well the simplest one to remember (or so we think) are the 5 Ps - Product, Price, Promotion, People and Place and unless you own a bricks and mortar location Place is the one element that often gets overlooked - we're here to tell you to stop doing that!!