Da Capo Digital
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Social media strategy for arts organisations & classical musicians
Aligning onstage & behind-the-scenes teams
Audience-first. Practical. Bespoke. Work with us ↓
22/06/2026
Maybe not too much.
But quite possibly too much of the wrong thing.
Most arts orgs aren't doing too little online. They're doing loads, overwhelmed and exhausted by it, and not much is coming back.
The fix usually isn't more posts. It's fewer, but the right ones.
Honestly, sometimes the most useful thing we do for clients is to tell them what to stop posting.
If your content feels like a lot of effort for not much back, that's usually where we start.
DON’T PANIC. Your audience is still there.
If your accounts have lost followers overnight, Instagram has been removing bot and inactive accounts in bulk.
Check your stats and you’ll see those followers weren’t lost the normal way. 500 people didn’t suddenly unfollow you. Instagram removed them.
For arts organisations especially, this is less alarming than it looks. Your followers tend to be real people who actually came to find you. Your community is exactly where it was yesterday.
If the drop looks significant, it’s worth reporting it via the Help Centre; though be prepared that it probably won’t change anything.
Except possibly improve your engagement rate, because those remaining followers are real 🫶
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