The Mudd Partnership

"Those who would give up essential Liberty, to purchase a little temporary Safety, deserve neither Liberty nor Safety."

Benjamin Franklin, 1775

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"In school it is cheating to rewrite the question; in life, it's the first thing to try."

Rory Sutherland

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"You most certainly don’t have to have all the answers but you do need to ask the right questions, and starting with 'Why' is a good place to start."

the Mudd Partnership

The 'Four Cartesian Questions' also provide a useful reflective framework i.e.

What will happen if We do?

What will happen if We don’t?

What won’t happen if We do? &

What won’t happen if We don’t?

And as we explain in this piece using Konstantin Stanislavski’s “What If” or “Magic If” technique can also be a game changer!

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“Atomic Thinking — The Art Of Acting Small To Go Big!” “Whatever you dream you can do, begin it. Boldness has genius, power, and magic in it. Begin it now.” Johann Wolfgang von Goethe

‘The trouble with market research is that people don’t think what they feel, they don’t say what they think, and they don’t do what they say.’

Rory Sutherland

#𝚆𝚎𝚍𝚗𝚎𝚜𝚍𝚊𝚢𝚆𝚒𝚜𝚍𝚘𝚖 Not

A litre of petrol at £1.50 includes 53 pence of fuel duty (set to rise in September 2026) and 30 pence VAT.

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