Lucy Rocca

Lucy Rocca

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Founder of Soberistas | Author
Creator of The Permission Principle

Helping women in midlife end chronic people-pleasing and live deliberately.

06/04/2026

There is always a moment where you know that you know… but you let it pass.

You override yourself.

You might barely even register it happening, because it’s wrapped up in very plausible reasoning and excuses.

And that package is so convincing - because it looks like you, it sounds like you.

You’ve been telling yourself the same narrative for years, so of course you trust it.

It must be you.

Right?

Wrong.

It’s what happens when you lose sight of yourself - and what you actually want.

When your self-worth is low, you don’t trust your instincts.
You look outside of yourself.
You let other people lead.
You feel guilty for speaking up.

So you stay quiet.
You go along with things.
You override what you know.

This is the work I’m moving into more and more now.

Not fixing surface behaviours. Not becoming someone new.

But rebuilding that self-trust.

So you stop deferring.
Stop second-guessing.
Stop abandoning yourself.

I’ll be talking a lot more about this over the next few weeks in The Permission Circle.

(And yes… wedding content incoming on Thursday 💫)
Lucy xx

19/03/2026

I’ve just put something new on Etsy.

It’s based on the idea of the Anti-Self - that part of your brain that completely undoes all your good intentions (especially when it comes to drinking).

This is a simple reset to help you spot it, call it out, and stop letting it run the show.

It’s not about willpower. It’s about understanding what’s actually going on.

👆Click on The Sober Reset in my bio if you want a look 😊

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