The SEO Works

Enhanced Conversion Tracking - What is it and why do you need to implement it? 🤔 Richard explains all 👇

Enhanced Conversions is a Google Ads feature designed to improve the accuracy of conversion measurement. It is a method used to collect and retain data which would otherwise be lost due to visitors not accepting cookies.

But why is that so important?

Well, with increasing privacy restrictions such as GDPR, alongside growing cross-device user behaviour, standard session-based conversion tracking is becoming less reliable.

So, in this blog, Richard explores:

📈 How Enhanced Conversions can increase ad performance

📈 Different types of Enhanced Conversions

📈 The common mistakes when setting it up

Plus so much more!

If you’re running Google Ads, this is for you! Read it now: https://www.seoworks.co.uk/understanding-enhanced-conversion-tracking/

MarketingSHOWCASE Manchester complete ✅ Check out what we were offering the lucky attendees 👇

This week, the team attended our second Marketing Showcase event of 2026 in Manchester. But this time we didn't just have a stand - our CEO Ben was delivering a talk 🤩

For 20 minutes, he explored ‘The Truth about GEO’, as he delved into how LLMs work, the factors that influence them and what you as marketers can actually do about it.

He dug into data, examples from our own strategies and a case study from one of our GEO clients.

And, while all this was going on, the team weren’t just twiddling their thumbs...

Alex was chatting to delegates about their marketing questions and concerns, and Ryan and Tom were busy offering free LLM audits!

The biggest take away? That AI visibility is front of mind for a lot of marketing leaders, but they are looking for clarity on how best to achieve it - no hype, no speculation, just solid practical strategies.

Which is exactly what we're here to help with 🙌

We’ll next be at the Marketing Showcase in October in Nottingham - See you then 👋