Swindon Web Works

"Will website maintenance help my small business rank higher on Google?" 🧐

We get this question all the time from fellow Swindon business owners! The short answer? Absolutely yes! 💡

Here's why website maintenance boosts your rankings:

⚡️Google considers page speed as a ranking factor. Regular maintenance helps keep your site loading quickly , which can positively impact your position in search results.

🔒 Search engines prefer secure websites. Keeping your security certficates up-to-date and applying security patches helps maintain trust signals that search engines look for

🔧 Broken links and 404 errors can hurt user experience and, consequently, your rankings. Regular maintenance helps identify and fix these issues

🔁 Google's algorithm updates happen frequently. Ongoing maintenance helps ensure your website remains compatible with these changes.

Website maintenance isn't a magic solution that guarantees top rankings, but it does help establish the technical foundation that good SEO requires.

Have questions about how maintenance might help your specific website? We're happy to chat!

✨ Here are 5 types of content updates that small businesses need to make to boost their SEO:

✅ Local service pages (with the keywords your customers use)

✅ ""Near me"" content that helps you show up in neighbourhood searches

✅ Fresh blog posts that prove to Google you're still in business

✅ Customer success stories that build trust with both visitors and search engines

✅ FAQ pages that capture those voice search questions your customers are asking

These updates convert more visitors into customers. 😁

At SWW, our website maintenance includes these SEO content updates, so you can focus on running your business while we handle getting you found online.

Are there any content types that don't fit well on mobile devices?

Trying to navigate a website on mobile that has elements that don't behave as they should can be particularly troublesome. Here are some pieces of content that doesn't work as well on mobile:

1️⃣ Tables of information

2️⃣ Complicated forms

3️⃣ Big images

4️⃣ Videos that autoplay

5️⃣ Small navigation menus

However... these problems are fixable with the right approach!

At Swindon Web Works, we make the experience smoother for your customers whenever they're browsing.

Got a website you'd like to be mobile-responsive? Speak to us today to book in a FREE 15-minute consultation.

📞 01793 380309
📧 [email protected]

Ever clicked away from a website because it was slow or confusing? Sameeee! 😩

You know, if visitors don't find what they want quickly, about 80-90% leave your website. 🔙 For a small business, that could be devastating.

Good user experience (UX) is important because it:
✅ Makes your unique selling points instantly visible
✅ Helps visitors find important information quickly
✅ Keeps people engaged with your business longer
✅ Increases the chances they'll take action (like making a purchase!)

Improving your website's UX starts with seeing it through your customer's eyes. Is it intuitive? Fast-loading? Easy to navigate? ✨

Swindon Web Works helps small businesses develop their websites to keep visitors engaged and convert them to customers.

Let's work together!
📞 01793 380309
📧 [email protected]