Infinity Nation

Apple and Google's Gemini are officially partnering, and it's a bigger deal for ecommerce brands than most people are treating it.

Think about what this means in practice. Gemini as the AI brain behind Siri. AI-powered answers across Safari, Spotlight, and Mail. Discovery happening inside an AI layer rather than on a search results page.

The way people find and buy products is shifting — fast.

The brands that will feel this most are the ones still entirely dependent on paid traffic and traditional search. The ones who'll be fine are building content, brand presence, and owned channels that work regardless of how the algorithm changes.

We're keeping a close eye on this and sharing everything we're learning with our partners.

Big news for anyone running Google Ads 👇

A/B testing is now live on Performance Max — meaning you can finally test creative assets, headlines, and audience signals inside PMAX with proper experiment data.

For too long, PMAX has felt like handing your budget to a black box and hoping for the best. This update gives you something back: visibility, control, and the ability to make smarter decisions faster.

If you're scaling a brand on Google right now, this is one to act on quickly. Early movers will build better learnings — and better learnings compound.

We're already building out test frameworks for our partners. If you want to know how to structure your first PMAX experiment, send us a message.

Driving sustainable growth for Cotswold Fox Clothing... 🦊

Founded by Jemima Gray in 2021, Cotswold Fox Clothing has grown into a thriving business both in-store and online.

In our latest case study, find out how the Infinity Nation Team;

✅ Created space in paid campaigns to scale popular items during peak seasons
✅ Expanded Google and Meta campaign reach
✅ Set the brand up for long-term online visibility
✅ Achieved a 5.1 ROAS.

Read the full case study here:
https://zurl.co/XdYyD

Driving Sustainable Growth For Cotswold Fox | Infinity Nation Read how Infinity Nation drove sustainable growth across the whole product range for Cotswold Fox.

Black Friday strategy has changed. An analysis of 2024 data Vs 2025...

When our Team analysed BFCM performance across 2024 and 2025, there was a glaring difference in how brands approached the sales holiday.

The full story sits in the data, and it has major implications for how you plan peak in 2026.

Read our BFCM 2025 review here: 👇
https://zurl.co/3xVSs

What We Learnt From BFCM 2025 | Infinity Nation Black Friday has evolved: Discover how 2025’s BFCM strategies differed from 2024, with smarter pacing, higher conversion, and social-led discovery shaping peak sales.