Firston Agency

You might have noticed, Instagram is changing it’s sizing! I’m going to go through everything you need to know so save this for later ‼️

Instagram has been slowly rolling out an update for a few months now that is removing the old square feed, but last week it pushed the update to a larger bulk of users.

So what does that mean for you and your posts?

🤳 It’s time to stop making square content (1:1 ratio) and start making content portrait in a 4:5 ratio.

👀 You’ll now preview posts on peoples grids in a 3:4 ratio instead of square, so it’s important to keep this in mind when you are making covers.

🫠 It’s important to remember though that IG doesn’t actually allow you to post content in a 3:4 ratio, so you will need to use a 4:5 ratio. Look at our safe zone guide on this carousel to see exactly where to place your important content for your grid.

💬 Got a question? fire away below

Here’s a few shots from the content day a few weeks ago with 🔥

In one day we were able to create ;

✔️ Great imagery and videos for the website
✔️ A bank of 100+ quality photos perfect for social media
✔️ High quality video shot natively in both portrait and landscape for reels, hero videos and ads

Content is a key pillar of marketing these days but it can be tricky to find the time or execute yourself, so if you need help get in touch. We can help give you some useful ideas or talk about us coming in to show off what you do best!

In the 3 months since launching the new Cob House website, we've seen a consistent growth trend in organic traffic coming directly from search. Keep reading to see how we achieved this growth.

Ultimately traffic is what you have a website for and without it, you essentially have a store on a street with zero footfall. It's actually quite simple, and here is exactly what we did to achieve this ;

1. Build a properly structured website that is easy for search engines to read and understand, following the best practices for on page SEO.
2. Update the website regularly, search engines like a website that they know is looked after and updated often.
3. Keep on top of mini audits each month. Resolve any issues that might exist especially as google make changes to search, keep track of your keywords and what you are ranking well or poorly for and lastly make sure your site is always performance optimised.

You'd be surprised how much success you can see if you just nail the above. If you need help with your website, get in touch today and we can run through a free audit of your current site and give you some pointers that will help boost your search presence.

Recently we've had the pleasure of working with Cob House Country Park & Mayfly Cafe on redesigning their website and supporting with the ongoing management of it and it's been a great project, we are always happy to be able to support local businesses.

As part of the overhaul we've helped with ;

- A new, easier to navigate user interface
- Cleaner event management and bookings for upcoming events
- An easier way to publish news for people to keep up to date
- Resolved a few niggles and issues from the previous website

& a few other bits and pieces 🎉 We've seen some great impact especially on SEO and site traffic lately which we will share soon.