Benjamin Golden

When should I switch my exact match domain Shopify projects from dropshipping model to private labelling our own products?

It’s difficult to give you guys a general answer that fits all projects, but here’s my thought process behind it.

I’d ONLY consider private labelling our own products, if there were enough pros/advantaeges of doing so, here are some that I’d consider.

1. Can we dramatically increase the profit margins by switching to private label?
2. Can we dramatically improve the customer experience/quality of products, while keeping the same costs?

3. How much more hassle will it be managing stock/cashflow with private labelling, and is that worth it?

4. How much of an impact would switching to private labelling have on the store’s valuation and “sellability”?

I think if you go through all these questions, and answer them while having a clear vision in your mind for your Shopify store/brand, you’ll naturally make the right decision.

It just comes down to what you want…

Do you want a high cashflowing lifestyle business that prints money and doesn’t require you to invest tons of hours?

OR…

Do you want to build a massive brand, and go for a big exit one day?

I really respect both options, mainly because I have both lifestyle Shopify projects that are just there for cashflow, as well as projects that I plan on exiting on one day and collecting a big check.

Let me know which strategy you prefer! ;)

I made a post about a week ago, about the software we use that allows us to get insane indexing rates of freshly launched collections and product pages, and since then I got even more questions about indexing rates…

It seems that many of you are struggling with getting pages indexed, especially product pages… so I just want to share a few reasons as to why that might be…

1. Duplicated product descriptions

This is especially going to be a problem if you’re dropshipping, and it’s one of the most common mistakes I see…

When you’re loading up products to your store, please, for the sake of your organic traffic, don’t just copy-paste the product descriptions from your supplier…

Because chances are that’s what all of your competitors are doing also.

Take the 2 minutes it takes to copy/paste the text into ChatGPT and get it rewritten in your brand tone.

2. No adjustments to image file names

Take a few extra seconds per image to rename it from the default file name (and differentiate yourself from your competitors, who all use the default file name).

I highly suggest using a target keyword or one of the keyword variations as the file names of product images.

3. Importing reviews from Aliexpress/Alibaba

Once again, I know this saves a lot of time, but at the end of the day, even though it might slightly improve conversions, Google will still see the content as duplicate content, and that won’t help you with indexing.

I know it’s not the most ethical, but I’d either get a VA to rewrite some of the initial reviews or just offer free products in exchange for unique reviews, as it really goes a long way.

4. Don’t forget to add products to all relevant collections

Remember, the only way for Google to index your product, is by being able to find them first.

This means that if your products aren’t included in any collection pages or the header menu, then there’s no chance for Google to crawl them, let alone index them.

Make sure to add all the products to relevant collections, and to include all the collections in the header menu.

5. Not including the index,follow tag.

I spoke about this previously, from my experience not including the index,follow tags in your meta robots tag, makes it much less likely for Google to index those pages.

This seems to be especially important for Shopify stores.

You can check if you have this done properly using the inspect tool, and doing a search within your code for “index,follow”.

Or just reach out, and I’ll check it for you!