1upcom.com
Share
DIGITAL BRANDING, ANIMATION STUDIO, MARKETING
28/12/2021
Social-Media-Inspired Video Marketing Trends in 2022
The rise of TikTok will accelerate the vertical video trend as Akash Iyer, Digital Marketing Manager at Data Feature pointed out. Akash believes that the move to vertical could actually make life easier for marketers. “[vertical video] means you don’t have to optimize your video for every device, since vertical video can be used on desktop and mobile devices.”
While you’re creating vertical video, it might be a good idea to double-down on stories, says Olivia Tan, co-founder of CocoFax. “Ephemeral content increases the engagement rate by being available for viewing for a limited amount of time (24 hours). By publishing stories regularly, you can get your followers to be more aware of your updates, and more likely to watch your new content.”
What is Multiplaning?
Multiplaning is a technique of using layers within an animated scene to create an effect of movement and depth. This gives the scene dimensionality, as characters and objects move closer and further from the camera or the camera shifts to provide a different perspective.
The illusion works because an object in the foreground moves more quickly than an object in the background, creating a sense of speed. You can see this in action in the clip above from a video we created for Viewboost.
Watch closely, and you’ll notice four layers in this shot. (1) The grass by the side of the road moves quickly, (2) the hills in the distance move a little slower, and (3) the clouds above move slower still. The camera is fixed to (4) the car as the background is moves past giving the illusion that the car is speeding down a country road.
Multiplaning can also be used to create depth by moving through a scene.
Our new project Political ad for Cyprus Elections 2021
30/04/2021
3. Career Development Videos
While training videos help your employees improve skills in a particular area, career development videos help guide their career progression. You can use them to explore different career pathways, expose employees to the work done by other departments, or help explain education and training benefits.
Career development videos can help employees understand what they need to do to succeed within your organization. When employees see there’s room to grow with your company, they’re much more likely to stick around.
Click here to claim your Sponsored Listing.
Category
Contact the business
Website
Address
Athens
Opening Hours
| Monday | 09:00 - 17:00 |
| 18:00 - 19:00 | |
| Tuesday | 09:00 - 17:00 |
| 18:00 - 19:00 | |
| Wednesday | 09:00 - 17:00 |
| 18:00 - 19:00 | |
| Thursday | 09:00 - 17:00 |
| 18:00 - 19:00 | |
| Friday | 09:00 - 17:00 |
| 18:00 - 19:00 | |
| Saturday | 09:00 - 17:00 |
