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15/09/2020
I use the first page of every business book I read to keep a one-sentence note: My Key Learning.
๐๐ฎ๐ ๐ฆ๐ฎ๐น๐ฒ๐ ๐ง๐ฒ๐ฎ๐บ๐ ๐๐ผ ๐ต๐ฒ๐น๐ฝ ๐๐ผ๐ฝ ๐๐ฎ๐น๐ฒ๐ป๐๐ฒ๐ฑ ๐ฆ๐ฎ๐น๐ฒ๐ ๐ฃ๐ฟ๐ผ๐ณ๐ฒ๐๐๐ถ๐ผ๐ป๐ฎ๐น๐ ๐๐ฟ๐ฎ๐ป๐๐ถ๐๐ถ๐ผ๐ป ๐ณ๐ฟ๐ผ๐บ "๐ฆ๐ฎ๐น๐ฒ๐ ๐ฃ๐ฟ๐ผ๐ณ๐ฒ๐๐๐ถ๐ผ๐ป๐ฎ๐น๐" ๐๐ผ "๐๐ฟ๐ผ๐๐๐ต ๐๐ฐ๐ฐ๐ฒ๐น๐ฒ๐ฟ๐ฎ๐๐ผ๐ฟ๐" ๐ถ๐ -๐ฎ๐ป๐ฑ ๐๐ถ๐น๐น ๐ฟ๐ฒ๐บ๐ฎ๐ถ๐ป ๐๐ผ ๐ฏ๐ฒ- ๐ฎ ๐ต๐๐ด๐ฒ ๐ฐ๐ต๐ฎ๐น๐น๐ฒ๐ป๐ด๐ฒ ๐ณ๐ผ๐ฟ ๐๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐ & ๐ฃ๐ฟ๐ผ๐ณ๐ฒ๐๐๐ถ๐ผ๐ป๐ฎ๐น๐.
That is the note I kept when I read by Maria Valdivieso de Uster, Sales and Marketing Partner at McKinsey & Co.
What is great about this book is, that -apart from being super-inspiring- the author openly speaks about the Elephant in the room.
1. Are we near the death of the โSales Personโ as a role?
2. Will digital transformation vanish โSalesโ as a function?
Quick Hint: "๐๐ฐ, ๐๐ช๐ฉ...๐๐ฉ๐ฆ๐ณ๐ฆ ๐ข๐ณ๐ฆ ๐ฒ๐ถ๐ฆ๐ด๐ต๐ช๐ฐ๐ฏ๐ด ๐ข๐ด ๐ต๐ฐ ๐ธ๐ฉ๐ข๐ต ๐ณ๐ฐ๐ญ๐ฆ ๐ต๐ฉ๐ฆ๐บ ๐ธ๐ช๐ญ๐ญ ๐ฑ๐ญ๐ข๐บ ๐ข๐ฏ๐ฅ ๐ฌ๐๐๐ฉ ๐จ๐ ๐๐ก๐ก๐จ ๐ฉ๐๐๐ฎ ๐ฌ๐๐ก๐ก ๐ฃ๐๐๐", the author says in a podcast.
To find out more about her answers to these questions, as well as the 5 that -based on the book- challenge and globally, I've written a blog post.
Find the URL in the comments below ๐
A quick note regarding ...
Automating your Sales Process will undoubtedly boost your qualified leads, drive new Sales Meetings and Demos, and ultimately help you close more deals with new customers.
However, I feel it is my responsibility to share my view on how companies of all sizes should use the power of .
is "just" a tool. It won't bring you the desired sales results by itself.
๐๐ ๐ป๐ฒ๐ฒ๐ฑ๐ ๐๐ผ ๐๐ถ๐ ๐ผ๐ป ๐ฎ ๐ด๐ผ๐ผ๐ฑ ๐ฆ๐ฎ๐น๐ฒ๐ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ ๐๐ผ ๐บ๐ฎ๐ธ๐ฒ ๐๐ผ๐ ๐๐บ๐ถ๐น๐ฒ.
Before thinking of setting up the perfect Sales Automation, spend some time with your team to work on the following:
๐ ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐: What is the problem you solve?
๐ ๐ฃ๐ฟ๐ผ๐๐ฝ๐ฒ๐ฐ๐๐ถ๐ป๐ด ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐: What is your Niche? What is your Ideal Customer Profile? What is their title, their role, their pain?
๐ ๐ข๐ณ๐ณ๐ฒ๐ฟ: Can you make one that is hard to say "no", to? And by "offer," I mean value-wise, not price-wise.
๐๐ฆ๐ฎ๐น๐ฒ๐ ๐ฆ๐๐ผ๐ฟ๐: What will your prospects lose if they don't get the value you offer?
๐๐ข๐๐๐ฟ๐ฒ๐ฎ๐ฐ๐ต ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐: How will you approach your prospects to communicate your message consistently and build relationships?
will come in to help:
๐Reach a high volume of prospects in a consistent and measurable way
๐With higher conversions
๐At a lower cost
๐๐๐ป ๐ฎ ๐๐ฐ๐ฎ๐น๐ฎ๐ฏ๐น๐ฒ ๐๐ฎ๐
Need to learn more about this topic? Type "Sales Automations" on the comments below and you'll be the first to get my blog post with my step-by-step guide on how to prepare yourself prior to building your automated sales processes ๐
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