TOPOSOPHY

When a crisis hits a destination, the difference between chaos and a coordinated response often comes down to one thing: preparation.

That’s what the Crisis Preparedness Hub is built for. Developed by TOPOSOPHY for the European Travel Commission, it gives National Tourism Organisations and Destination Management Organisations practical, ready-to-use tools to prepare for, respond to, and recover from the crises facing European tourism, from wildfires and floods to political unrest and perception shocks.

The Hub includes four bespoke playbooks:
🌍 Environmental: wildfires, floods, heatwaves and storms.
🏛️ Geo-Political: unrest, diplomatic tension and the perception crises that move travellers even when they’re far from any real risk.
💻 Technological: cyber incidents, system outages and digital disruption.
📉 Socio-Economic: economic shocks, cost-of-living pressures and social instability.

Inside the Hub: Each playbook is built around four connected phases (Preparedness, Response, Recovery and Resilience) with resources teams can adapt to any mandate or budget:

✅A Crisis Quick-Reference Checklist for fast, coordinated action
✅Real-world case studies drawn from destinations that have faced crisis firsthand
✅Fillable Communications Response Plan templates for messaging under pressure
✅A Crisis Recovery Roadmap to evaluate, adapt and rebuild confidence
✅A resilience framework to Train, Invest, Collaborate & Innovate

No destination is immune from crisis. But every destination can be ready, and lead with clarity when it matters most.

🔗 Explore the Hub Yourself: https://www.etc-crisishub.org/

Today our Director of Destination Strategy, Barry Rogers delivered a webinar for our partners HOTREC.

The webinar focused on the latest news, market sh*ts and regulatory developes surrounding the Short Term Rental market and its impact on European Hospitality.

Key insights from today's webinar.
-Key Trends in STR Supply and Demand
-EU Commission and Regulation Updates
-Consumer behaviour and visitor analysis
-Mayor platform updates and market movements

TOPOSOPHY has been proud to officially support HOTREC for the last 11 years.

We look forward to our continued partnership and shared insights.

Are you ready to take your first steps into the world of marketing, research, and destination strategy?
At TOPOSOPHY, we are proud to once again support the Internship Program by and WHEN, an initiative that transforms women’s empowerment into real professional opportunities.
Through a paid internship, you will have the opportunity to gain hands-on experience, collaborate with our team, and build the foundations for your next career step.
Apply now through the Live A Legacy Internship Program 2026.

https://when.org.gr/events/to-live-a-legacy-epistrefei-dinontas-foni-se-istories-poy-empneoyn/

This week, our CEO Manolis Psarros, will be attending the Brand Finance Place Brand Forum 2026 in London, an exclusive gathering of global leaders exploring how place perceptions shape the performance of nation, region, city, and corporate brands around the world.

As destinations, organisations, and places continue to compete for attention and relevance, the forum offers a valuable platform to exchange insights on brand strategy, reputation, and the power of purposeful positioning.

If you’re attending the Brand Finance Place Brand Forum 2026, we’d be glad to connect and discuss the future of place branding, destination competitiveness, and sustainable growth.