Project Agora

🔟 We’re proud to see Realize featured in MarketingWeek's Book of 10 under AI in Marketing Solutions & Tools.

As marketers look beyond traditional channels to find scalable, sustainable growth, AI-powered performance solutions are becoming essential to uncover new opportunities, optimize outcomes, and reach new audiences across the open web.

⭐ This recognition highlights the reality that the future of performance marketing will be driven by smarter technology, stronger signals and expansion beyond search and social.

Taboola

🚀 We’re very excited to announce that Taboola News is now live on Samsung devices in Czechia, Hungary, and Romania—powered by Project Agora.

This launch brings personalized news and content recommendations directly to users via the Samsung -1 screen and the Samsung News app—creating a seamless, high-attention discovery experience built into daily mobile habits.

💡 What this means for the ecosystem:

🔹 Publishers gain access to premium, high-visibility real estate—unlocking incremental traffic and new monetization opportunities within a trusted global environment.

🔹 Advertisers tap into brand-safe, premium placements embedded in the user experience—driving performance beyond search and social.

🔹 Users enjoy more relevant, personalized content at their fingertips.

This milestone strengthens our joint mission with exclusive partner Taboola, to support sustainable growth across the open web—connecting audiences, publishers, and advertisers through innovative, AI-powered solutions.

https://projectagora.com/articles/taboola-news-launches-on-samsung-devices-in-czechia-hungary-romania-via-project-agora/

Taboola News Launches on Samsung Devices in Czechia, Hungary & Romania via Project Agora - ProjectAgora The integration brings personalized news & content recommendations directly to Samsung users.

💪 Scaling performance beyond walled gardens just got easier in North Africa. Realize is now available in the region exclusively through Project Agora.

Advertisers and agencies across Egypt, Morocco, Algeria and Tunisia can tap into AI-driven performance beyond search and social — leveraging a premium network of 11,000+ publishers and digital properties.

With this launch, Project Agora now represents Realize across North Africa, Central Eastern Europe, and the Middle East, further strengthening its position as a strategic growth partner in emerging markets.

💬 “North Africa represents a dynamic and fast-growing digital ecosystem,” said Project Agora CEO, Alex Karageorgis. “Through Realize, we’re enabling advertisers to unlock scalable performance opportunities beyond traditional walled gardens.”

Why Realize?

✔ AI-driven optimization using first-party data

✔ Access to high-intent audiences across the open web

✔ Format-agnostic delivery (native, display, vertical, carousel)

✔ Smart bidding to maximize conversions within budget

✔ Predictive audiences for stronger ROI

✔ Easy creative repurposing via social importer

As advertisers look for diversified, performance-driven growth channels, this expansion marks an important step in unlocking new opportunities across the open web.

Project Agora brings Realize to North Africa, expands access to AI-driven performance advertising - Campaign Middle East “By bringing Realize to the region exclusively through Project Agora, we are enabling advertisers to unlock scalable performance opportunities beyond traditional walled gardens," said Alex Karageorgis, Project Agora CEO.

💡 Our own Tasos Kampitsis, Senior Growth Manager, talks DeeperDive* and first insights for how readers interact with it, with IAB Slovenija CEO and industry expert Zoran Savin.

*DeeperDive is Taboola's GenAI answer engine built for publishers, generating responses to reader queries rooting exclusively in their verified journalism.



Check out the complete podcast:

Novi načini spletnega komuniciranja s Tasosom Kampitsisom (Project Agora). AI spreminja način uporabe spleta pravi Tasos Kampitsis. Uporabniki vse bolj komunicirajo z vsebinami prek pogovora, namesto klikanja. To prinaša izzive za z...