G Design Studio

Brand identity system for Doctor Anytime
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Care is built through small, consistent interactions.
From reminders to recommendations,
every touchpoint is designed to support — not overwhelm.
A flexible identity system that adapts across the platform,
balancing clarity, structure, and a human tone.
Because in healthcare,
experience is part of the treatment.
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A platform that behaves like a companion.
•gr x gdesignstudio 🍎 💙
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Project Team
Creative Directors: Michalis Georgiou, Dimitris Stefanidis
Senior Art Directors: Jonny Hall, Κleanthis Loizou, Giorgos Papadakis
Senior Design Manager: Sofia Kostaki
Illustrator: Κleanthis Loizou
Motion Designers: Kristiana Gegaj, Mimis Matzouranis

Brand identity for Doctor Anytime

Care doesn’t begin at the appointment.
It begins before.

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Doctor Anytime is designed as a continuous presence —
clear, calm, and always available.

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At the center of the identity, a symbol of time.
A soft smile becomes a clock — precise, yet human.

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A mark that reflects how the platform works:
supportive, intuitive, always there.

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Not just a way to find a doctor.
A way to feel better.

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Doctor Anytime × gdesignstudio 🍎💙

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Project Team
Creative Directors: Michalis Georgiou, Dimitris Stefanidis
Senior Art Directors: Κleanthis Loizou, Giorgos Papadakis
Senior Design Manager: Sofia Kostaki
Illustrator: Κleanthis Loizou
Motion Designers: Kristiana Gegaj, Mimis Matzouranis

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DesignStudio UXUI DigitalHealth
CreativeDirection ExperienceDesign

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Photo Art Direction: Sofia Kyrimi, Mimis Matzouranis
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Photographer: Yiorgos Kaplanidis
Stylist: Konstantina Livaditi
Model: Natasa Polyzou
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