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One Standard To Rule Them All (In Retail Media) | AdExchanger Albertsons Media Collective released a working draft of a retail media standardization framework on Thursday.

Why QR Codes Are Only The Beginning For Shoppable TV Ads | AdExchanger Television drives sales lift, but the impact usually isn’t immediate. And until recently, the reality of shoppable TV has lagged far behind the idea.

Roku Rolls Out New Ad Formats To Reach Ad-Free Viewers | AdExchanger Roku announced two new ad formats to help brands get in front of both ad-free viewers in addition to people streaming with ads.

Roblox jumps into online advertising as revenue growth slows Roblox plans to debut immersive ads in 2023, marking the company's first major effort to generate revenue from something other in-game purchases.

Mobile consumers prefer in-app rewards and video ads In-app rewards are a strong motivator for consumers on mobile devices according to new research from Tapjoy and ironSource. The latest Modern Mobile

Meta is playing catchup as TikTok leads for entertainment It seems the focus on content, as opposed to people, is paying off as TikTok users spend 10x more time-consuming content than Instagram users view Reels.