Embed Digital

Collect campaign data with custom URLs.

By adding campaign parameters to the destination URLs you use in your ad campaigns, you can collect information about the overall efficacy of those campaigns.

UTM Tags are small chunks of information appended onto a URL which helps Google Analytics and other measurement platforms gather more information about how a user arrives on a website. Here’s an example URL from our weekly newsletter with UTM tags attached.

👉 https://bit.ly/3j5pqis

Google Tag Manager (GTM) can make your life easier because it allows you to install tags, scripts and other helpful snippets of codes to your website directly, without having to involve site developers.

If you require any further information, feel free to contact us!

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