Fabular

Valamar Collection Pical Resort

Inspired by the stories of the Parenzana railway and the underwater stone labyrinth in Pical Bay, we developed the brand strategy that shaped the entire guest journey. From naming the restaurants and bars to designing the signage, destination storytelling, Maro Kids Club, Bike Center, souvenirs, and on-site communication, every touchpoint was designed to bring the identity of Poreč to life.

Proud to have been part of Croatia’s largest tourism investment and grateful to everyone who helped bring this vision to life.