Evolut

7 experts. 1 question. Almost the same answer.

At In-Cosmetics Global Paris we asked the world's leading ingredient specialists what will be unavoidable in beauty by 2027.

High-tech biotech vs. back to basics. Both are winning.

Which one is your brand building for? 👇

🕵🏻‍♂️ "What does it do?" is a weaker question than "what's it against?"

The supplement ads that scaled last year didn't sell a feature — they named an enemy: fish oil, Adderall, the injections.

Pick your villain and the positioning writes itself. Who's yours? 👀

2+1 isn't an offer. A 30-day money-back guarantee is. 🔄

Most supplement brands compete on discounts — and in doing so, signal they don't fully believe in their own product.

The guarantee operates on different logic: you don't convince someone by lowering the price. You convince them by removing the risk. 🛡️

In supplements, your guarantee is your offer. The discount is just noise.