SynerinSoft

At SynerinSoft, innovation is a continuous journey. Most recently, we had the privilege of visiting the inspiring environment of Bosch Rexroth.

For us, it is essential to gain first-hand experience with the latest advancements in industrial and automation technologies, and in this field, the Bosch Rexroth team stands out as a true industry leader.

We were particularly impressed by the CUBE concept, which exemplifies outstanding Hungarian engineering expertise and innovative thinking.
During our visit, we also had the opportunity to discuss several ongoing joint initiatives. We believe this engagement may mark the beginning of a long-term partnership built on mutual value creation.

We left with valuable inspiration, forward-looking ideas, and meaningful professional insights that will further energize our development efforts.
Our sincere thanks to Zoltán Sas for the comprehensive and insightful tour, as well as for the open and constructive professional dialogue. His expertise and dedication were truly impressive.

We look forward with great anticipation to the continued collaboration and the opportunities ahead.

New Business Development Manager Wanted!

About the Job
The Business Development Manager is a senior role in the company in charge of the overall development, implementation and tracking of the company’s sales strategy.
The role requires active and hands on approach to reach potential clients in person during exhibtions and events, meetings, and also during online sales calls, and sales related emails. The Business Development Manager needs to be able to devise a medium-term vision, based on a thorough understanding of customers, trends, and opportunities, with attention to detail. The person needs to feel comfortable taking calculated risks, identifying and exploiting opportunities, and achieving business advantages. The Business Development Manager has a business efficient level of English and has a general knowledge and experience in the do-s and don’t-s of the sales process when it comes to costumer relations.

Main tasks and responsibilities
• Developing and executing a sales strategy
• Finding new business opportunities, markets, and customers
• Keeping contact with key customers,
• Improvement of sales processes and methods
• Preparation of quotations, development of pricing guidelines
• Analysis of market trends and competitors
• Preparation of reports and forecasts for management
• Cooperation with marketing and other related areas

Your areas of knowledge and expertise that matter most for this role:
• A proven track record of 3-5 years of professional experience in Sales and/or Business Development Field
• Strong verbal and written communication skills
• C level English skills booth verbal and written
• Experience in IT, Software Development, Manufacturing preferred.
• Experience in working in Arabic regions is preferred.
• Cross-functional experience in Online Marketing is a plus (not mandatory).
• Working network of existing contacts and trade relationships.
• Strategic ability -- develop specific, valuable, innovative, and commercially focused strategies, but also grasp the ‘bigger picture’.
• Commercial acumen -- strong understanding of sales processes and financial systems.
• Analytical skills -- strong planning and negotiation skills with a sound understanding of financial bottom-line implications of sales and marketing decisions. Able to analyse sales data, draw the best conclusion, and develop initiatives with the highest value for the shopper, customer
• Negotiation experience -- successful front-line retail negotiation experience and problem-solving skills.
• Presentation skills -- demonstrate great presentation skills that provide highly relevant and commercially viable strategies/processes in a clear, concise, and empowering way.

You can apply by sending your CV with photo and salary requirements to [email protected].

Is OpenAI’s "High-Wire Act" shifting the future of industrial AI?

Despite reportedly hitting $13bn in revenue in 2025, OpenAI is projected to burn through $17bn in cash next year as training and inference costs mount. To sustain this unparalleled growth, the company is aggressively pivoting beyond consumer chatbots toward robust industrial and enterprise solutions.

According to recent reports, three key strategies are defining this shift:
1. Vertical Integration: Taking a page from Google’s playbook, OpenAI is partnering with Broadcom to build custom chips, aiming to slash the exorbitant costs of compute.

2. Enterprise "Stickiness": To compete with rivals like Anthropic, OpenAI has launched a dedicated consulting division and automation tools like AgentKit, focusing on deep integration into corporate workflows.

3. Commercial Ecosystems: The company is moving into e-commerce, enabling direct sales within the interface for giants like Walmart and Etsy.

While some investors fear a "WeWork on steroids" scenario due to the massive deficit, others see a necessary evolution to justify a potential $830bn valuation. The next year will determine if these industrial bets can turn the company profitable.

Here at SynerinSoft we are constantly monitoring ongoing trends in the AI Industry, and none other story is bigger currently, than the short-term future of OpenAI.

We truly believe that the future is in AI enhanced digitalization technologies to help increase productivity in industrial sectors.

https://www.economist.com/business/2025/12/29/openai-faces-a-make-or-break-year-in-2026

OpenAI faces a make-or-break year in 2026 One of the fastest-growing companies in history is in a perilous position